Looking For a Luxe But Practical Mother’s Day Gift? You Can’t Go Wrong With This Under-$100 Towel Warmer

Shopping for Mother’s Day gifts can sometimes feel complicated. You want to get her something special, but not so over-the-top that it feels performative. You debate going with the “popular” options — random gadgets, impersonal gift boxes, mugs that say #1 Mom — but they only end up collecting dust. Not to mention that flowers die in a week, brunch is sweet but fleeting and spa gift cards may or may not get used before they expire.

This yearly dilemma is why we’re fully on board with giving her something practical that she can enjoy regularly, like this bestselling towel warmer. It’s currently on sale at Amazon for under $100 and worth scooping up for 2025.

Get the Keenray Towel Warmer for $95 (originally $147) at Amazon. Please note, prices are accurate at the date of publication but subject to change.

Towel warmers have been popping up everywhere lately, and Keenray’s option is a practical, luxurious pick that makes even a five-minute rinse-off feel like a self-care moment. All you need to do is pop a towel into the bucket, let the device do its thing and instantly get spa vibes once you take it out. Sure, it’s a bit of an investment, but it’s suitable for heating your blankets and pajamas, too.

“Why didn’t I purchase this years ago?” one shopper wondered in the reviews section. “I hate getting out of the shower and freezing cold, but grabbing my HOT towel out of this warmer is the best thing ever. It is big enough to hold three towels and my PJs. This is one of the best purchases I have ever made.”

With thousands of glowing reviews on Amazon, this towel warmer is a thoughtful and useful gift she’ll definitely use. So if you’ve been stuck trying to figure out what to get Mom, consider this your sign to skip the spa day and bring the spa to her instead.

Get the Keenray Towel Warmer for $95 (originally $147). Please note, prices are accurate at the date of publication but subject to change.