As fans get ready for the 2026 FIFA World Cup, some fans won’t just be watching the action—they can now pay to become part of it.
FIFA has announced a series of new paid fan experiences where supporters can have their names displayed on stadium screens during matches or even printed onto the pitch side walkout carpet for the final.
But the opportunities come with strict rules, limited availability, and prices that vary widely depending on the match.
What Is the ‘Super Shoutout’—and How Does It Work?
The “Super Shoutout” program allows fans to submit a short message or name to be shown on stadium videoboards during World Cup matches.
According to FIFA’s terms and conditions, shoutouts are designed to create a “personalized and memorable matchday moment,” giving fans the chance to see themselves represented inside the stadium environment.
In practice, however, the process is far from guaranteed. Every submission must be made at least 72 hours before the game and is reviewed before approval, with FIFA retaining full discretion over whether a message is accepted or shown.
While the FIFA page promises a “shoutout slot” to have your name shown “during the match,” terms and conditions state the “Super Shoutouts will be displayed during pregame” and “not be displayed during live match play.”
Strict content rules apply as well. Submissions cannot include offensive or discriminatory language, political messaging, advertising, or references to players, teams or match outcomes. FIFA also reserves the right to edit or shorten any message before it appears on screen.
How Much Does It Cost?
FIFA has currently listed all 72 group-stage matches at this summer’s tournament and fans can pay $79 (before tax) to have their name shown on the game board. There is a maximum of four per order, making four shout-outs $316 excluding tax.
It is unclear if the prices will change for future games as more are released.
The ‘Walk of Fans’ Final Experience
For supporters looking for something more permanent—and more exclusive—FIFA is also offering a second option tied specifically to the World Cup Final.
Known as the “Walk of Fans,” the experience allows participants to have their names printed onto the official player walkout carpet.
Unlike the Super Shoutout, this opportunity is limited to a single match and designed as a commemorative feature rather than a live display. Names are incorporated into a larger collective design, meaning individual placement, size, and prominence are not guaranteed.
The “Walk of Fans” is currently on sale for $159.90 before tax, and sales for the opportunity close on June 12 at 11:59 p.m. PT.
Again, submissions are subject to approval at FIFA’s discretion, and they reserve the right to edit or reject any name.
World Cup Cost Criticism
As these add-on options give fans a chance to be more involved in the tournament, it is also another way to monetize the World Cup that has already been criticized in relation to costs by several organizations, particularly regarding ticket prices to attend the tournament.
Face-value tickets to the July 19 final at MetLife Stadium started at $2,030 and ran to $6,730 for Category 1 seats. But under FIFA’s dynamic pricing model, the cost quickly grew. By early May, FIFA had tripled its best available final tickets to $32,970.
FIFA President Gianni Infantino said last month that the prices were a reaction to market rates: “We have to look at the market. We are in the market in which entertainment is the most developed in the world. So we have to apply market rates.”
In many host cities across the U.S. tickets cost more than a month’s mortgage payments, including New York City (1.77 months of mortgage payments and 1.49 months of rent), Miami (0.99 months of mortgage payments and 1.00 of rent) and Dallas (1.02 months of mortgage payments and 1.52 of rent).
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