Competing for attention in today’s crowded media landscape requires more than catchy headlines. Readers consume news across numerous platforms and formats. Reuters’ Digital News Report notes that 36 % of global news consumers get news via Facebook, 30 % via YouTube, 19 % from Instagram or WhatsApp, 16 % from TikTok and 12 % from X (formerly Twitter). Video consumption has surged, with the share of people watching news videos rising from 52 % to 65 % in recent years. These shifts underline the need for a diversified and video‑led digital strategy. Diversify your distribution Global news portals should embrace a multi‑platform approach. Publishing stories natively on…