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A growing use of artificial intelligence to alter the accents of call centre workers in real time is raising concerns among union leaders and academics, who warn the technology could mislead customers and affect Canadian jobs. The issue is drawing scrutiny in Canada after labour representatives said at least one major domestic telecommunications company may be using the technology with offshore agents.“We’re aware of at least one of the three big telco (companies using it to mask) the accents of offshore agents, altering how customers perceive who they’re talking to,” said Roch LeBlanc, telecommunications director for Unifor, in remarks to…

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