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“It’s important for us to find a fit with the Japanese culture, and who better than a Japanese chef to tell us how to use maple syrup? So that’s what we’re trying to do,” said David Marino, director of promotion and market development at the Federation of Quebec Maple Syrup Producers.“We do partnerships with local chefs and different things to make sure that maple is included, in the right way, in Japanese culture.”Marino added that the rise in demand is being driven by consumers seeking more natural alternatives to refined sugar.Often referred to as “liquid gold”, maple syrup typically retails for…

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