Gone are the days when Dyson, one of the biggest names in home and beauty tech, let new products trickle out to the masses.
It was a slow burn at first, and for years, the brand made only vacuums, fans and air purifiers. In 2016, beauty tech, including cult-favorite hair care tools like the Supersonic hair dryer and Airwrap, was folded into the lineup. Still, we’d be lucky to see a handful of new stuff released each year.
Those days are over.
This year during IFA, the massive Euro tech showcase, Dyson has gone off , as the kids say, releasing a whopping 10 new products at its counterprogramming event in Berlin — dubbed “Dyson Unveiled.” From…
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