Happy hour is quietly becoming the whole evening. A drinking habit called the daycap is nudging cocktails out of late-night bars and into the golden-hour stretch between the end of the workday and dinner, and the numbers behind it are big enough that hospitality brands are already reorganizing around it.
Bacardi’s 2026 Cocktail Trends Report coined the term as part of a broader macro trend the company calls “afternoon society.” Where a nightcap closes down the night, a daycap marks the end of the working day.
What Is a Daycap and How Does It Work?
A daycap is the afternoon or early-evening answer to the nightcap, per Bacardi. It typically…
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