Asia

He also made a bet few others did – on organic matcha. Demand has been growing rapidly.“Last year, we exported 55 tonnes of matcha. The year before, it was 35 tonnes,” Hattori said, adding that he has already received orders totalling 100 tonnes this year. Unlike in Uji, Hattori has no shortage of land to grow tea. As older farmers retire without successors, idle fields are giving him room to expand.“The field I own is about 12ha currently. My goal is to acquire 150ha,” he said. “I am receiving requests from 50 countries and regions. To be able to respond to demand, I…

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