NOT THE END OF THE STORYIt’s encouraging that this is happening in large economies like China and in emerging markets with historically strong reading cultures such as India, but this is by no means the end of the story.Surveys suggest that on average, Asians read fewer books than their counterparts in the West. In fact, India is the only Asian nation that makes it to a top six list of countries that read the most per capita and that statistic likely reflects only the habits of the middle and upper classes.Embedding reading more firmly in education systems, the way that…