Jollibee now has more than twice as many outlets overseas as domestically, with South Korea’s Compose Coffee, Coffee Bean & Tea Leaf and Vietnam’s Highlands Coffee among its biggest foreign brands. International sales including franchises jumped 27 per cent last year, almost three times the pace of the Philippine business.
RELIANCE ON HOME MARKET
Yet aggressive expansion doesn’t tell the whole story. The group still relies overwhelmingly on its home market for profit. It generated 112.5 per cent of the group’s net income last year after deducting expenses, interest and taxes.
The international businesses, despite healthy growth in operating…
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