It’s not just Bud Light’s past misadventures in wokeness that are to blame for its persistent sales slump: The beer giant is falling victim to a growing trend that’s also slamming competitors – and I recently got a taste of it myself.
Liquor and beer industry executives gripe that from their perspective, a grim cultural change is taking root among Americans. Whether it’s beer, wine or frozen margaritas, Gen Zers and Boomers alike are simply drinking less booze.
Instead, they are increasingly going the non-alcoholic route. That can mean tonics and brews labeled non or “zero alcohol” (even if they contain trace amounts). It can also mean weed…
Read the full article at NYPOST.COM
