It seems discount shopping is a family affair.
Some fans of members-only retail chain BJ’s Wholesale Club are only just finding out what the initials in the store’s name stand for.
Although customers of the wholesale giant may assume it comes from its exclusive private-label brand, Berkley Jensen, there is actually a heartwarming story behind the name.
When the mega-retailer first opened in 1984, its founder, Mervyn Weich, lent the initials of his daughter, Beverly Jean, to its first store, located in Massachusetts.
Although Weich resigned as the brand’s president just three years later, in 1987, the name had already gone down in retail history.
B…
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