Interest only intensified after South Korea secured victory, with reservations for match screenings on Friday and next Thursday selling out almost instantly, said Kim.
“We received many questions from people asking how they could book a spot and come watch the games. Seeing that kind of response really showed me how much interest there is,” he added.
Other restaurants reported higher sales during South Korea’s opening match as well, with some bringing in up to four times their usual revenue as they opened earlier to meet demand.
Attention now turns to the showdown against Mexico, with Gwanghwamun Square expected to be one of the main gathering points for supporters as the country looks to build on its momentum.
Each side won their Group A tournament opener, and a victory on Friday will guarantee the winner a place in the knockout phase.
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