Britain’s iconic sports car maker Aston Martin is adjusting to U.S. President Donald Trump’s auto tariffs by cutting back on shipments to the American market.
The luxury carmaker’s CEO, Adrian Hallmark, said, “We are carefully monitoring the evolving U.S. tariff situation and are currently limiting imports to the U.S. while leveraging the stock held by our U.S. dealers. We remain vigilant in monitoring events and will respond to changes in the operating environment as they materialize.”
The Americas have historically been the largest market for Aston Martin, accounting for 34% of its sales in the first quarter of 2025. Europe was second largest in the same period, contributing almost 28% to its revenues.
Aston Martin is particularly exposed to U.S. tariffs because it doesn’t produce any of its models in America. Trump introduced a 25% tariff on imported vehicles and auto parts in late March.
His aim is to convince automakers and industry suppliers to bring their production lines back into the U.S. Excessive imports are a threat to the nation’s domestic industrial base and supply chains, Trump said in his executive order announcing the measure.
But on Tuesday, the U.S. president softened the tariffs by scaling back some of the duties on foreign cars and parts to give a reprieve to American carmakers. Trump signed an order that prevents tariffs on foreign-made cars from stacking on top of other duties, such as those for steel and aluminum. He also decided to give carmakers two years to increase the percentage of domestic parts in vehicles assembled in the U.S.
A coalition of U.S. auto industry groups had earlier urged Trump to reconsider the tariffs. “Tariffs on auto parts will scramble the global automotive supply chain and set off a domino effect that will lead to higher auto prices for consumers, lower sales at dealerships and will make servicing and repairing vehicles both more expensive and less predictable,” the group said.
Aston Martin’s shares dropped 3.65% on the London Stock Exchange on Wednesday. The stock is down 35% this year.
The British carmaker said Wednesday that it generated £233.9 million ($312 million) in revenue in the first quarter, a13% drop from the same period a year earlier. It also reported that its quarterly pretax loss narrowed to £79.6 million from £138.8 million in 2024.
Aston Martin expects to deliver a “significantly stronger” performance in the second half of 2025 as it benefits from deliveries of its Valhalla and the contribution from new derivatives of its core models.
“We are now in the final testing phase of the groundbreaking supercar, Valhalla, our first mid-engined plug-in hybrid electric vehicle, with deliveries set to commence in H2,” Hallmark said Wednesday.
In late March, Aston Martin that Lawrence Stroll’s Yew Tree Consortium would invest an additional £52.5 million to increase its stake in the company to about 33%. It also announced plans to sell its minority stake in the Aston Martin Aramco Formula One team.
The Canadian billionaire said, “Five years into Aston Martin’s transformation, I remain highly confident about the company’s medium-term prospects having re-positioned the company as one of the most desirable ultra-luxury high performance automotive brands.”
Stroll became executive chairman of Aston Martin, after leading a $235.6 million investment in the company in early 2020. Forbes estimates his current net worth at $3.8 billion. His son, Lance Stroll, drives for the Aston Martin team.
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