A supersized chocolate bunny sold by Costco has gone viral ahead of Easter, with shoppers split over its hefty price tag—and even heftier calorie count.
The warehouse retailer is selling a 10‑pound chocolate bunny this spring, listed online for $112.97, though some customers say they’ve spotted it in stores for closer to $140. The oversized treat, dubbed “Pete the Bunny” on its packaging, has been widely shared on social media as shoppers react to its size, cost and unusual eating instructions.
What Is Pete the Bunny?
According to Costco, Pete is made from milk, white and dark chocolate and is marketed as a holiday centerpiece as much as a sweet treat.
“Pete the Bunny,” the box reads, is “10 pounds of smooth, rich chocolate turned centerpiece, basket showstopper, and egg‑stagram sensation.”
In total, the bunny contains about 22,650 calories—roughly 151 servings of chocolate.
While Costco’s website lists the bunny at $112.97, shoppers online report higher in‑store prices depending on location.
One customer shared a photo of the giant bunny priced at $134.99 at their local warehouse, while others said they had seen prices nearing $140. Costco has not publicly explained the pricing differences, which are common for some items across locations.
How You’re Supposed To Eat It
Pete’s size means eating him isn’t as simple as unwrapping a standard chocolate bunny.
The packaging suggests wrapping the bunny in a towel and delivering “one bold whack” with a mallet, hammer or rolling pin. For those preferring a less destructive approach, the box also recommends slicing the chocolate using a heated serrated bread knife.
“First he’s admired, then he’s cracked or cut, a hop‑tastic moment that turns a bunny spectacle into shareable bites,” the packaging says. “One giant bunny, a hundred little moments of chocolate.”
Internet Reacts
The bunny gained traction after being shared by the popular Instagram account @Costcohotfinds, where the post racked up more than 3.9 million views and over 23,000 likes, and commenters were divided.
“My weight scale thanks you. The chocolate is amazing,” one user wrote.
Others questioned the practicality—and price—of the oversized treat. “Who needs that much chocolate?” another commenter asked, while one wrote: “Buy a week’s worth of groceries or a giant chocolate bunny…”
Several users also balked at the cost. “$140?!? For basic milk chocolate,” one comment read.
As Easter approaches, Pete the Bunny appears to be doing exactly what Costco intended: stopping shoppers in their tracks—whether they’re tempted to buy or just there to snap a photo.
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