Bad Bunny didn’t just make history as the headlining artist of the Super Bowl LX halftime show — he also did so with a look that will remain etched in the world’s memory.
Instead of opting for high fashion — as many artists before him have — Benito Antonio Martínez Ocasio surprised audiences by wearing Zara, the Spanish fast-fashion giant, in a statement that blended accessibility, culture and heart.
The singer took the stage in a monochromatic cream-colored total look by Zara, made up of several key pieces that reflected both his Puerto Rican identity and his modern approach to fashion. While the outfit was customized for the event, the price range of similar items currently available at Zara gives a clear idea of its overall cost:
Shirt with collar and tie (Zara) — In Zara’s current men’s collection, similar shirts range from $59.90 to $79.90, depending on style and fabric.
Cream chino pants (Zara) — Modern-cut men’s chinos from the brand typically range between $69.90 and $89.90.
Sports T-shirt inspired by a jersey (Zara) — While there is no identical jersey available online, limited-edition tops and tees at Zara often start at around $59.90.
Double-breasted blazer (Zara) — Men’s blazers from Zara generally cost between $169 and $249, depending on cut, material and season.
Taken together, these figures suggest that Bad Bunny’s Zara look would likely retail for under $500, a surprisingly accessible price point when compared to the traditional cost of Super Bowl halftime outfits.
Bad Bunny Wore an Outfit With Heart and Symbolism
Bad Bunny’s decision to wear Zara was neither accidental nor a media gimmick — it was a symbolic act. The artist wore a shirt featuring his real last name, “Ocasio,” along with the number 64, a direct tribute to his family.
While some initially believed the number referenced his mother, who was born in 1964, it was later revealed that Bad Bunny was honoring his uncle, who wore the number 64 while playing American football.
“Bad Bunny paid tribute to his uncle, who played football, by wearing his number 64,” NFL Vice President of Communications Brian McCarthy wrote on X.
His footwear choice was equally iconic. Bad Bunny wore Adidas BadBo 1.0 sneakers, a model he designed as part of his collaboration with the brand. Only 1,994 pairs exist — a creative nod to his birth year, according to Vogue.
Bad Bunny Opted for Elegance Without Excess at Super Bowl LX
Although his outfit was relatively affordable, Bad Bunny elevated the look with a luxury accessory worthy of the occasion: an Audemars Piguet Royal Oak Selfwinding 18-karat gold watch with a malachite dial, valued at $75,700, People reported.
The high-end timepiece deliberately contrasted with the accessible Zara aesthetic, proving that style can be inclusive and bold at the same time.
Bad Bunny’s Zara choice sparked immediate reactions across social media and fashion circles. Some praised it as a revolutionary move that democratized who gets to dress the most-watched stage in the world, while others viewed it as an unprecedented cultural statement. Either way, the gesture reinforced Bad Bunny’s narrative: fashion with meaning, cultural pride and Latino representation on a global platform.
Bad Bunny Sent a Sweet Message to Zara Workers
The Puerto Rican artist also made a gesture that surprised — and deeply moved — those behind one of the most talked-about elements of his outfit: the personalized jersey-style shirt worn during the show.
According to Primera Hora, Bad Bunny sent a thank-you message along with a replica of the shirt to Zara employees, acknowledging the creative and human effort behind one of the night’s most iconic looks.
The surprise arrived on Monday, February 9, at Zara’s offices in Sabón, Galicia, where workers found a card personally signed by the artist. In it, Bad Bunny expressed gratitude for the time, talent and heart poured into creating the number 64 shirt — a piece loaded with personal meaning — making it clear that the success of his performance also belonged to them.
His thoughtful message to Zara workers further reinforces his image as an artist who understands that the biggest moments are built as a team.
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