Hu, the university student, had reservations during her shoot.

“I was slightly concerned about how the photo would turn out, because the film used was out of date, and the chemicals would not be as stable. I was also worried about my gestures and facial expressions,” she said.

While she enjoyed the experience, Hu views it as a one-off event.

“I will not do it again, because I do not want to pay for the film at a premium like this. About two years ago, it only cost 150 yuan for a photo,” she said.

“When you’re capturing a very meaningful moment or taking a photo with a significant other, but you’re worried about the high cost or concerned too much about the image quality, it somewhat loses the meaning of commemorating and recording.”

THE BUSINESS OF NOSTALGIA

The revival of peel-apart film in China has been linked to a broader global trend embracing nostalgia experiences, permeating sectors like fashion, music and technology.

Read the full article here

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