The cost of a World Cup ticket dropped below $100 on a resale website on Monday in the latest sign of flagging demand to see games live at the huge sporting showpiece, that is being held in the United States, Mexico and Canada in a few weeks.
Tickets for the Jordan vs Algeria game in San Francisco, on June 22, started at $98, according to resale ticket price aggregator SeatSidekick.
The average price for the cheapest World Cup group stage game tickets on resale markets is $559, according to analytics firm TicketData.
The 2026 FIFA World Cup is being hosted by the U.S., Canada and Mexico. FIFA’s president, Gianni Infantino has likened the interest in the competition to “1,000 years of World Cups at once” but there have been multiple signs of sluggish demand, including low hotel and hospitality bookings.
One of the major reasons cited for this is the ticket prices for games, which have been significantly higher than in past competitions.
Ticket Talk host Scott Friedman previously told Newsweek: “FIFA priced tickets too high for all 104 games, complete disaster, and they will be forced to drop them all greatly in next 30+ days. A terrible overall ticketing distribution execution for the world’s biggest sporting tournament.”
This is a developing story and will be updated.
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