Social media has become one of the most-powerful tools shaping how younger travelers choose where to go next.
“Social media is the leading source for discovering new destinations for Gen Z Americans, according to a recent survey,” Airbnb notes. Its findings show that “survey data shows that for Gen Z, platforms like Instagram and TikTok have become the leading source for discovering new destinations,” based on an online survey across nine countries, including the United States, Canada, Mexico, Germany, France, Brazil, Italy, Japan, and South Korea, done between April 6 and April 22, 2025.
Reflecting this trend, Airbnb released a list of its most-loved Guest Favorite listings based on total engagement on TikTok and Instagram, measured from January 1 to December 9, 2025. Below are some of the standout Airbnb listings that captured the most attention on social media this past year.
North Cascades Haven at the River Cabin—Marblemount, Washington
Airbnb describes this retreat as “tucked just above sea level in the heart of the North Cascades,” perched along the glacier-fed Cascade River. This off‑the‑grid cabin is designed to immerse guests in their surroundings, offering “the soothing sounds of whitewater rapids and breathtaking forest views.” The wrap‑around deck sits directly above the river, creating a serene refuge for travelers seeking quiet, fresh air, and uninterrupted natural beauty.
DC‑6 Airplane House—Wasilla, Alaska
One of the unique listings on Airbnb’s social‑loved list, this converted airplane home sits beside a private airstrip. Airbnb says the stay is “where the nostalgia of Alaska’s aviation history meets modern comfort.” Inside the authentically restored cargo plane, guests will find two bedrooms, a full kitchen, a living area, and even cockpit access. Surrounded by Alaska’s year‑round outdoor adventures, it offers an experience that blends history, novelty, and wilderness.
Gilay Estate—Quirindi, Australia
Gilay Estate is praised by Airbnb as a rural escape combining contemporary design with expansive natural scenery. Set in the heart of the picturesque Liverpool Plains, the estate invites guests to stroll the grounds, admire its modern architecture, and unwind in its hot tub.
Birch Falls Spa Cabin at Evergreen Cabins—Remsen, New York
This popular spa cabin sits in forested surroundings across from Hinckley Reservoir. Airbnb describes it as “a romantic oasis for couples seeking relaxation and rejuvenation,” featuring an indoor waterfall, massage bed, soaker jet tub, and designer furnishings. With forest views and carefully curated interiors, the cabin offers guests an intimate setting for rest and restoration.
Star of the Wild—Del Norte, Colorado
Located in a dark sky zone near the Rio Grande National Forest, Star of the Wild has become a social media favorite for its immersive off‑grid design. Guests can literally roll their bed outside to sleep under untouched night skies. Airbnb notes that visitors can “refresh in the greenhouse shower, and enjoy wide-open views in every direction.” The cabin also includes a wood‑fired hot tub and convenient access to trails for hiking, biking, and rock climbing.
Come & Dream in Quetzalcoatl’s Nest—Naucalpan de Juárez, Mexico
This extraordinary retreat was designed by architect Javier Senosiain and integrates seamlessly with the natural landscape. Airbnb calls it “an immersive, architecture‑forward property” with minimalist interiors and windows framing a variety of inspiring views. Complete with gardens and ponds, the four‑bedroom condo encourages creativity and relaxation while placing guests on the outskirts of bustling Mexico City.
Cozy Cabin—Black Mountain, North Carolina
Nestled in the center of Black Mountain, this cabin provides an intimate retreat for slowing down. Airbnb describes it as a place for guests to “reset, and reconnect with themselves and loved ones.” The cabin includes a reading nook, sunroom, hot tub, fireplace, and even its own speakeasy and arcade. With scenic mountain views and an inviting design, it offers both comfort and entertainment.
Secret Treehouse—Volcano, Hawaii
This tree house is billed by Airbnb as “a world‑class tree house” and “a living, environmental sculpture.” Designed for adventure and romance, the structure features wraparound decks and expansive windows that immerse guests in views of lush vegetation and star‑filled skies. Visitors seeking a bucket‑list, once‑in‑a‑lifetime-type stay are drawn to its artistic design and remote beauty.
Civico 65 Garda Holiday—Arco, Italy
Designed with modern, sleek architecture, this tranquil apartment near Lake Garda offers guests “stunning mountain views” and peaceful surroundings for disconnecting. Airbnb highlights its spacious terrace and quiet setting—an ideal combination for those seeking calm, picturesque European escapes.
Six Mile Stable—Pray, Montana
This remodeled log cabin is set in the foothills of Emigrant Peak in Paradise Valley. Airbnb states it “gives guests a true taste of cowboy‑core living,” with close access to trails, horseback riding, and the sweeping terrain between Livingston and Yellowstone National Park. It appeals to travelers looking for rustic charm paired with scenic outdoor adventure.
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