Amazon’s Prime Day sale is one of the biggest shopping events of the year. But for 2026, Amazon is reportedly shifting the dates of its annual sale, according to Bloomberg.
Rumors are that the online retailer is moving the event from July to June, which means you could get your hands on some incredible deals that much faster — a big win if you didn’t get everything on your wish list during the company’s Big Spring Sale. But it also leaves you less time to budget and less time for competitors to plan any concurrent sales, as many have done during past Prime Day events.
It’s possible that competitors will scramble to get ready for an earlier June date, or they may choose to continue in July, as per usual. July is a good time to promote back-to-school gear, and Prime Day usually lands right after July Fourth sales, so companies may not find it worth chasing Amazon’s Prime Day itinerary, at least for 2026. We’ll keep you posted when we learn more.
Prime Day has traditionally been held in July, starting in 2015. However, this wouldn’t be the first shift we’ve seen. In 2020, it was pushed to October due to COVID-19; in the following year, in 2021, the event took place in June. In 2022, the retailer had events in both July and October. In fact, the retailer extended the 48-hour sale to four full days last year, which means we could see a similar plan roll out this year, too.
While you don’t have to be a Prime member to shop during the sale, many of the best Prime Day deals have previously been exclusive to Prime members. If you’ve considered signing up for a Prime membership, this may be the time. Prime membership comes with a lot of perks.
We’ll keep this page updated with all the latest news on Prime Day 2026, so check back soon.
Previous Amazon Prime Day dates
Since Amazon launched its first Prime Day sale in 2015, the company has scheduled the event for around the same time of year. Outside recent years, Amazon has traditionally kicked off its main sale event around the middle two weeks of July and its October sale in the second week of October. However, it seems like the company will be shifting the Prime Day schedule again. We’ll keep you posted.
Here are the previous Amazon Prime Day dates:
- Prime Day 2015: July 15
- Prime Day 2016: July 12
- Prime Day 2017: July 11 to 12
- Prime Day 2018: July 16 to 17
- Prime Day 2019: July 15 to 16
- Prime Day 2020: Oct. 13 to 14
- Prime Day 2021: June 21 to 22
- Prime Day 2022: July 12 to 13
- Prime Early Access Sale 2022: Oct. 11 to 12
- Prime Day 2023: July 11 to 12
- Prime Big Deal Days 2023: Oct. 10 to 11
- Prime Day 2024: July 16 to 17
- Prime Big Deal Days 2024: Oct. 8 to 9
- Big Spring Sale 2025: March 20 to 25
- Prime Day 2025: July 8 to 11
- Prime Big Deal Days 2025: Oct. 7 to Oct. 8
- Big Spring Sale 2026: March 25 to March 31
Should you wait for Prime Day before buying anything?
Prime Day is a great time to buy those big-ticket items, like TVs, e-bikes, and outdoor equipment like grills. If you’re in need of one of these beforehand, then you may not be able to wait, and there are some pretty strong deals on these leading up to any event. Prime Day often has better deals than even Black Friday, so it’s worth holding out for the sale if you can.
What is going to be on sale throughout Prime Day?
A lot! Last year, Prime Day featured over 100,000 deals, and while a lot of them were small discounts on tiny products, many of them were great deals on those larger items mentioned above. The biggest deals will be on TVs, laptops, e-bikes and vacuums (especially robo vacs), as well as power stations and grills for the outdoors.
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