Good luck trying to wrap your head around this latest wellness craze.
Kim Kardashian’s intimates brand Skims broke the internet this week with its newest launch: shapewear — but for your face.
The $48 Seamless Sculpt Face Wrap is being billed as a “must-have addition to your nightly routine.” But does it live up to the hype? The Post checked in with four board-certified facial plastic surgeons to find out.
Billed as Skims’ “first-ever face innovation,” the new head-hugging contraption is made from the same stretchy material that put Kardashian’s shapewear company on the map.
Fashioned from polyamide and elastane — and supposedly “infused with collagen yarns for ultra-soft jaw support” — the wrap is secured with Velcro at the top of the head and the nape of the neck, making it, at least in theory, suitable for “everyday wear.”
“It just snatches your little chinny chin chin,” Kardashian said of the product, according to Buzzfeed. “It’s super comfortable to wear at night or just around the house,” she added, calling it a “necessity.”
Apparently plenty of people took her word for it: The headgear, available in “clay” and “cocoa,” sold out in hours of its debut.
Online buzz was swift and savage, with none other than Anthony Hopkins chiming in to say the face wrap looked like something straight out of Silence of the Lambs.
“Skims is selling some kind of medieval torture device for your face,” another person commented on X.
Does it actually work?
Maybe — if your expectations are low enough.
“It’s really not going to make any long-term structural changes of any kind,” Dr. Anil Shah, a facial plastic surgeon based in New York and Chicago, told The Post.
To actually sculpt the jawline, Shah explained, you’d need to remove or redistribute fat, tighten the skin or tone the neck muscles — none of which the face wrap will do.
“Don’t waste your money on this one,” he put it bluntly. “I understand how shapewear can make you look good with clothes on, but sleeping with this is not going to have any effect.
“I don’t think this product works… at all. You’re not going to reshape that or distribute fat or even improve posture or tonality of the muscles of the neck to actually make a long-term change.”
At best, it might offer a few hours of faux finesse.
“It can give the jawline a slightly more contoured look for a short time,” said Dr. Konstantin Vasyukevich, a facial plastic surgeon, noting that “the effects only last a few hours at most.”
If you want something more permanent, prepare to go under the knife, needle or laser, experts advise.
Are there any benefits at all?
“This is literally the exact same design as all the post-surgical wraps that we have patients wear after liposuction, facelifts and threads,” said Dr. Yael Halaas, a facial plastic surgeon in NYC.
“It is very important to have compression after those procedures, but whether it will make a difference without a procedure is less likely,” she added.
After surgery, compression garments play a key role in recovery — reducing swelling, promoting lymphatic drainage and helping skin reattach smoothly to underlying tissue.
“With Velcro adjustments at the top and under the neck, the Skims face wrap allows for variable compression throughout the healing phase, making it a wonderful option for post-facelift patients,” said Dr. Oren Tepper, a plastic surgeon and co-founder of Greenwich Street 497.
But he added a major caveat: Most medical-grade wraps recommended by doctors are registered with the FDA and made with antimicrobial, moisture-wicking fabric — unlike the Skims product.
“[It] isn’t a medical device, but with its Velcro design and gentle compression, it could be a nice option for patients transitioning out of traditional garments later in the healing process,” Tepper said.
Are there any potential downsides?
Wear it wrong — or too long — and the chin sling could backfire.
“In cases where there is too much compression, this can compromise blood flow and the overall healing process,” Tepper warned for anyone considering it after surgery.
For day-to-day wear, Vasyukevich said the wrap isn’t dangerous, but your face might not be thrilled.
“Wearing it too long can cause under‑eye puffiness from lymphatic buildup and, in some cases, could cause skin irritation,” he explained.
And while the face wrap promises to provide jaw support, Shah said wearing it might actually weaken the muscles around the neck over time.
He also noted that some people could develop an allergy to the material.
“You can develop a choking sensation and possibly have reflux,” Shah added.
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