Trader Joe’s customers are in for a sweet treat.
The grocery store chain is hopping on the Dubai chocolate trend, putting the pistachio-infused chocolate bars on their shelves — and the price tag for the viral sensation is on the low end.
In a Reddit post, a Trader Joe’s employee revealed that the chocolate will reportedly be added to the store’s candy section starting May 28 at the low price of $3.99.
The ingredients of the TJ’s dupe are similar to the original FIX Dessert Chocolatier version from Dubai, according to Retail Wire.
Trader Joe’s version of the Dubai chocolate will reportedly be produced by Patislove, a food group brand that specializes in handcrafted chocolates.
The original version, called the Pistachio Kataifi Chocolate Bar, is inspired by a traditional Middle Eastern dessert and features a creamy milk chocolate bar filled with pistachio cream, tahini and knafeh, a type of Middle Eastern shredded filo pastry.
It appears that, as of no,w the candy will only be available in a dark chocolate version.
Instagram account @traderjoesobsessed posted about the rumor drop, and some fans were disappointed to see that there was no milk chocolate option.
“Why did it have to be dark and not milk?” one asked.
“I do wish there was a milk chocolate option. Is it just me, or does it seem TJ is fond of dark chocolate?” another wrote.
Many also expressed their concern about the probability of long lines at Trader Joe’s for the beloved confection.
However, a majority can’t wait to get their hands on the Dubai chocolate.
“Omg! Omg! Can’t wait,” someone said.
“Love that it’s dark chocolate,” a customer argued.
“Please delete this post! Please let’s just make this a secret okkkk,” another wrote, hoping to gatekeep the candy.
“Omg I finally tried Dubai chocolate at a store and felt like the milk chocolate made it less better than it could have been. Hopefully this will change it!” another dark chocolate lover shared.
“Omg I can finally try it without spending a fortune?” another asked.
The Dubai chocolate bar is notoriously on the higher end of pricing, making the Trader Joe’s bar one of the most affordable Dubai chocolate options in the U.S. — if not the most affordable.
Walmart has the original imported bar from Dubai on its website, which goes for $35.90, and Nuts Factory, which has gone viral many times for the delectable treat, sells packs of 2 bars for $49.99.
Meanwhile, Costco recently jumped on the trend as well, dropping a Dubai chocolate ice cream bar, blending pistachio ice cream with a chocolate shell laced with crunchy kataifi.
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