Jake Paul and his Most Valuable Promotions organization have made a point to ensure that fighters make the most money possible. From turning Amanda Serrano and Katie Taylor into global superstars and the highest-paid female boxers, the MVP brand has been signing a ton of fighters to capture the boxing world.
UFC to End Pay-Per-View Model in 2026 With $7.7 Billion Streaming Deal
Paul has been very vocal about fighter pay, especially when it comes to Dana White and the UFC. With Paul and White taking shots at one another over the last few years, the boxer has now taken aim at the landmark Paramount+ deal that will end Pay-Per-View in 2026.
The new deal is valued at $7.7 billion, and will end PPVs in favor of all UFC events being streamed on Paramount+ and aired on CBS.
The hubris from these guys is unreal if ur their partner. 1st they talk about getting into boxing with no risk & charging fees on fees on fees from their partners who are putting up the money.
Now they are saying PPV is dead when they have a PPV this weekend with Du Plessis… pic.twitter.com/1jqYaZu0UQ
— Jake Paul (@jakepaul) August 11, 2025
Paul shared White’s comments on the Paramount+ deal, which state:
“The historic deal with Paramount and CBS is incredible for UFC fans and our athletes. For the first time ever, fans in the US will have access to all the UFC content without a Pay-Per-View model, making it more affordable and accessible to view the greatest fights on a massive platform. This deal puts UFC amongst the biggest sports in the world. The exposure provided by the Paramount and CBS networks under this new structure is a huge win for our athletes and anyone who watches and loves this sport.”
Paul shared the comments and a caption of his own that says:
“The hubris from these guys is unreal if ur their partner. 1st they talk about getting into boxing with no risk & charging fees on fees on fees from their partners who are putting up the money.
Now they are saying PPV is dead when they have a PPV this weekend with Du Plessis and another one with Pereira and another one with Aspinal…& another 1 with…”
Every fighter in the UFC now has a clear picture of what the revenue is…no more PPV excuses. Get your worth boys and girls.
— Jake Paul (@jakepaul) August 11, 2025
He also shared an additional post that reads:
“Every fighter in the UFC now has a clear picture of what the revenue is…no more PPV excuses. Get your worth boys and girls.”
Even MVP’s co-owner, Nakisa Bidarian, commented on the new deal:
The less PPV the better for consumers and the fighters who actually move the needle.
MVP has put on the biggest non-ppv fight since the advent of cable with Paul Tyson. But PPV is not dead at all.
The UFC has not created a true star in the largest PPV market in the world…
— Nakisa Bidarian (@nakisa_bidarian) August 11, 2025
“The less PPV the better for consumers and the fighters who actually move the needle.
MVP has put on the biggest non-ppv fight since the advent of cable with Paul Tyson. But PPV is not dead at all.
The UFC has not created a true star in the largest PPV market in the world (USA) since Conor McGregor. Just like the movie business, if you have big IP, you have big box office.
UFC has created a consistent premium fight product with the best production in fight sports. They no longer have big global stars but maybe this deal helps change that.
Most importantly, this is great for fighter pay if fighter managers do their job right.”
Bidarian’s comments were a bit more on the positive side, stating that the end of PPVs will be good for fighters moving forward.
White and the UFC will end PPVs in favor of all 30 Fight Night events and 13 marquee events to be showcased on Paramount+ and CBS. What this may or may not do to fighter pay remains to be seen.
For now, the UFC will continue the remainder of the planned PPVs this year and switch to the model where fights will head to the Paramount+ app with no additional charge in 2026.
For more on Jake Paul and the UFC, head to Newsweek Sports.
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