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Jelly Roll has officially unboxed his new pair of Hey Dudes amid a collaboration with the shoe company.

On Tuesday, March 18, the country music star, 40, shared an Instagram video of himself getting a first look at the new shoes, which were inspired by his many tattoos. He used one word in particular to describe the slip-ons: “Fire!”

“Even the box feels cool!” Jelly Roll said in the video before opening it up to see the contents. “Now these are the ones I was waiting on, baby. So much detail. I think this is almost every tattoo on my face,” he continued, inspecting the footwear, before adding, “fire.” He then encouraged his fans to head over to the Hey Dude website and buy “five” pairs of the newly released kicks.

Fans took to the comments section to react to the shoes.

“They look so cool. Honestly they are the best looking ones you’ve released,” one person wrote.

“They are great,” someone else said.

“Cant wait love them both best rapper ever and best shoe ever invented so it’s a win win for everyone,” a third comment read.

However, as many people pointed out, the newest Jelly Roll x Hey Dudes are already sold out in multiple sizes.

This is just the latest collaboration that Jelly Roll has done with Hey Dude. The joint venture was first announced in October 2024.

“I’m proud to announce my partnership with @heydude. I’ve waited to collaborate on a shoe with a company who stretches boundaries and appeals to a large audience. Not only do I love my HEYDUDEs, my 60 year old uncle loves his and my 16 year old daughter, Bailee, loves hers. The shoe is perfect and meets you wherever you are in life. They are made for the beautifully broken. They are made for you,” the “Liar” singer said in a statement at the time.



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