Searching for a reason to buy collectors’ editions of Mattel products? With the toy drops unveiled during Mattel Creations Revealed event Thursday, you may be able to make a case for yourself. Homing in on fandoms ranging from anime to Barbie to Monster High, the company shared a fresh lineup of releases. Masters of the Universe fans: lock in.
You can stack Mattel Bricks to create Eternia’s legendary Castle Grayskull with a new set (pictured above) that’s the first of its kind for the toy giant. Get into your display — or play — with Masters of the Universe Nano figures depicting characters like He-Man, Evil-Lyn, Skeletor, Battle Cat and Teela. Available in the Brick Shop starting April 25, the set will retail for $65. For fans who want a bit of extra nostalgia, you can also buy the light-up Laser Power He-Man figure for $30 to add to your display.
Mattel has been on somewhat of a roll with its Monster High Skullector series, with doll collabs that feature iconic movie and TV favorites like Coraline, Wednesday and Morticia, Pennywise and Alien. Skeletor has been added to the collection and is quite the baddie. Just check out the outfit, high-heeled boots and signature smirk. Her staff speaks as well, but I won’t spoil it by telling you the catchphrase. The price? $65.
Will you be adding this version of Skeletor to your Monster High collection?
If the He-Man franchise isn’t for you, maybe you’ll be into the drop for Naruto. Burn up a Hot Wheels track with the Nissan Silvia S15 model that carries Naruto emblazoned on both sides. Making its debut as part of a partnership between Mattel and anime franchises, the car is priced at $25.
Naruto fans, this one is made for you.
We’ve seen Barbie go couture in the past, and Mattel has just revealed its atelier design that takes handcrafted fashion up a notch. The new poseable Grand Couture Silkstone Barbie doll retails for $342, stands at 14.5 inches and wears a ruffled coat (with a train) with a shimmery embroidered dress underneath. Drop earrings and pink boots complete the high-end look.
Not to be sidelined at today’s event, Ken was spotlighted with the release of his own Uno card deck that features a variety of, well, Kens. Celebrate his 65th anniversary with the $13 deck, and you can decide if you’ve had Ken-ough of draw fours and skips.
New Barbie and Ken products revealed today, including a celebratory Ken Uno deck.
One of the other pop culture moments — and figures — commemorated with a toy reveal today came in the form of WWE star Stone Cold Steve Austin. He’s been immortalized as a Mattel action figure that captures when he coined his 3:16 catchphrase 30 years ago, with the Elite Collection addition coming equipped with a crown, table and throne. Get it for your WWE collection for $30.
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