It’s beginning to look a lot like a Ralph Lauren Christmas.
Home decor enthusiasts on social media are getting into the holiday spirit with the American fashion brand’s nostalgic aesthetic.
According to Fortune, the phrase “Ralph Lauren Christmas” has surged by over 600% on TikTok and Instagram compared with last year, while Etsy searches are up more than 180% and Google Trends has the phrase “soaring to unprecedented heights.”
“This search trajectory suggests the trend has moved beyond niche interest into mainstream holiday planning behavior,” Chase Varga, director of marketing at ListenFirst, a marketing analysis firm founded in 2012, told Fortune.
The Ralph Lauren aesthetic isn’t just your typical holiday color schemes and patterns — it’s an elevated take on the classic seasonal decor. Think moody hues, classic plaid prints, lush velvety fabrics and glimmering gold tones — evoking the colors and textures of deep winter.
“Ralph Lauren Christmas is traditional Christmas,” Preston Konrad, a former employee of the brand and founder of the brand Preston Lane, told TODAY.com. “It’s really about the styling and the layering that makes a Ralph Lauren Christmas feel that extra bit more special.”
If you’re looking for a tried-and-true way to get the Ralph Lauren holiday aesthetic, you have to start with — not just any plaid — red tartan. The tartan print is a traditional Scottish plaid with symmetrical stripes that meet at a 90-degree angle.
As for color schemes, leaning toward a more sophisticated palette with rich color tones such as forest greens, navy, burgundy and dark reds will help nail down the Ralph Lauren feeling.
Burnished brass details contribute to the lived-in and warm look, which can be accomplished either with accents, like a frame or candlesticks, or a statement focal point.
The “only money” and preppy vibe comes out through vintage-inspired decor, which ideally could consist of family heirlooms, but can also be bought at an antique shop. Getting hand-painted trinkets, classic Nutcracker figurines or etched glassware that looks like it came from grandma’s house
Of course, any Ralph Lauren-inspired decor should include the brand’s iconic bear motif, whether that be through Christmas tree ornaments, pillows and throw blankets or a teddy bear sat on the couch.
Below are some Ralph Lauren-inspired products for the Ralph Lauren Christmas of your dreams.
NEST New York Scented Classic Christmas Candle
Not just any classic holiday scent will do to set the Ralph Lauren ambiance in your home. Opting for a “Classic Christmas” scent like fresh pine or cinnamon will instantly bring in the Christmas-time aroma.
Christmas Resin Reindeer Figurines
A classic metallic accent like brass gives a timeless and elegant feel — not to trendy or gaudy. Decorative statues should look classic and polished.
Christmas Tree Candles
Christmas tree candles with 3D flameless technology adds to the atmosphere in a safe way — no need to worry about kids or pets knocking them over. The candles are powered by AA batteries and come with a remote control with a timer.
Red Tartan Plaid Christmas Throw Pillow Covers
The tartan plaid pattern of these pillow covers will bring the classic charm of Christmas into your home. Woven into the design are delicate gold threads to bring out that luxe feel.
Christmas Norfolk Pine Garlands
These nine-foot Christmas Norfolk Pine Garlands add greenery to the decor other than the Christmas tree. The garlands feature around 120 flexible branches that give off a realistic appearance.
Pre-Lit Downswept Douglas Fir Artificial Christmas Tree
It’s not Christmas without a tree. This 7.5ft pre-lit artificial Christmas tree comes with a 59in base diameter and Dual Color LED bulbs that can switch between white and multicolor lights as well as 10 different light functions, allowing the bulbs to twinkle, flash or fade.
Royal Stewart Tartan Christmas Tree Skirts
Add more tartan to your tree with a red tartan Christmas tree skirt, inspired by traditional Scottish designs. The tree skirt wraps easily around the base of most 4.5-6ft Christmas trees.
Extra Large Christmas Velvet Bows
These elegant, luxurious velvet Christmas bows can complete your Ralph Lauren Christmas tree. The oversized bow captures attention and come with a frayed edge design.
Holiday Napkin Set
A festive and nostalgic four-piece napkin set will tie your dinner table together. These napkins give a taste of elegance and sophistication to any table setting.
12-Piece Plate & Mug Set, Christmas Dinnerware
This 12-piece dinnerware set for four includes dour 10.5in dinner plates, four 8in salad plates, and four 10-oz mugs. It’s made with durable, versatile ivory porcelain intended for everyday use.
Holiday 4-Piece Espresso Cup & Saucer Set
To go along with the 12-piece dinnerware set, comes with four espresso cups and four saucers — all dishwasher safe.
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