Eric Trump has teased the return of “Trump Vodka,” one of his family’s former business ventures that was discontinued in the U.S. after weak sales.
The president’s son posted an image on Instagram promising the spirit was “coming soon.”
Why It Matters
During his presidencies, Donald Trump and his family have attached their name to a range of commercial ventures.
The family’s continued promotion of Trump-branded ventures has fueled concerns about conflicts of interest and personal gain, with watchdogs warning it blurs the line between public service and private profit.
What To Know
The relaunched “Trump Vodka” will be distilled and bottled in the United States, according to the product’s Facebook page. It was previously produced in the Netherlands and later in Germany.
The president’s second son Eric runs the Trump Winery in Virginia, selling a range of wines, and he told The Independent in January that the company was considering adding spirits to their offering.
“Trump Vodka” debuted in 2005 as a luxury spirit through a licensing deal between Donald Trump and Drinks Americas.
Despite some initial success, sales began to slump and the product was eventually discontinued in the U.S. in 2011.
President Trump, famously a teetotaler who says he has never had a drink of alcohol, once described the spirit as “a smooth vodka, it’s a great-tasting vodka.”
He promoted a new cocktail, called the T&T or the Trump and tonic, which he predicted would become the most popular in the country.
A regular bottle was priced at $30 and a special edition with a 24-karat gold-leaf label was sold for $100.
The vodka was one of several short-lived Trump-branded ventures over the years, which has included Trump Airlines, Trump Steaks, Trump University, and Trump Casinos.
The Trump family has continued to launch or attach their name to several commercial ventures during his time in office.
This has included crypto ventures such as the $TRUMP memecoin, a bitcoin mining company called American Bitcoin, and the World Liberty Financial platform.
In June, the Trump family launched Trump Mobile, a new cellphone service along with a $499 gold smartphone.
Trump has also turned campaign merchandise into a business empire, making millions selling everything from MAGA hats and mugs to limited-edition sneakers, cologne, and signed books.
What People Are Saying
Trump Vodka posted on Facebook: “Coming soon: Trump Vodka—proudly distilled and bottled in the United States of America. Stay-tuned.”
What Happens Next
The website for Trump Vodka simply says “coming soon,” without any further information of when the product will launch.
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