Here’s Tim Cook from the WWDC 2025 keynote video.
Ever since Tim Cook announced in April that he’d be stepping down as CEO, the countdown to his planned exit in September began, ahead of the expected iPhone 18 launch. What became Cook’s last year coincided with Apple’s 50th anniversary (which, in hindsight, doesn’t seem like a coincidence), complete with celebrations like a private concert with Paul McCartney.
Given those revelries, we can expect some send-offs at WWDC lauding Cook’s 15 years steering the ship. Apple’s mid-year developer show is always about looking ahead to the next big software updates, but we’d expect some looks back at Cook’s legacy. It’s easy to forget the uncertainty surrounding Cook’s ascension, which coincided with Apple co-founder Steve Jobs’ passing, but the logistics master leaves the company a multi-trillion-dollar success, with a limited but steady embrace of AI in its software and new products like the iPhone Fold on the horizon.
With that legacy of stability, we don’t expect much to change at Cook’s last WWDC: more software focused on incremental, continued refinement of the company’s operating systems. For the modest Cook, one last wave as the Apple juggernaut steams ahead seems fitting.
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